Weekly Summary

Week 1 to 6 May

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If you have been totally disconnected, I will now summarize what has happened on the web during the last week and the latest updates in the sports technology sector (so that you don't miss anything). There are also small notes of interesting links that I have found on the internet these days. If you find something interesting that you think is worthwhile, let me know by Twitter or Facebook From time to time I also share or retweet information or links of interest, so don't forget to follow me on social networks if you want to know them all. Here are the highlights of this week.

This week's articles

Few publications this week... Not to mention none beyond last week's summary. The reason? I've been working on several tests, starting with the Garmin Fenix 5, which I know many of you are anxiously awaiting! You can put some refreshments in the fridge...

 

Product Updates

You don't know if you have to connect your device to update it? You received an automatic update and you don't know what it includes? Well, I'm here to tell you.

 

Links of interest

The most interesting links I have found this week. Almost all of them are curious news related to sport.

  • Strava continues with big changes... - And it is getting closer and closer to Facebook. Its latest additions are posts, images, race summaries, etc. At the moment and as a beta state, only available to 36 athletes. But very soon for all users.Strava is getting closer and closer to being a social network with sport as an excuse. It seems that monetization through premium accounts doesn't work, it never really has. The standard user doesn't find much reason to pay, when they get almost everything they need in the free version.This move by Strava seems totally logical and normal to me. And smart. If they want to get somewhere, it's the right step to take. They already have many millions of users, but there is no way to keep them connected.What will happen when in addition to poder see workouts of friends podamos see many other things, all related to the sport? Well, we'll probably spend more time on Strava, which will open the door to ads, and brands will be interested in advertising, just like they already do on Facebook. But the audience is tremendously segmented. If Nike, Specialized, Adidas or any other giant wants to run an ad campaign on social networks, they can do it on Facebook and trust that the data they provide is valid, and that their algorithms work as they should.

    But on Strava? It is clear that everyone there is a sports fan, cycling, running or a multitude of sports. It was the most logical step, and also one in which both company, users and brands will benefit greatly. Everybody wins.

  • Fatal hit-and-run... another one - Something has to be done. It cannot be allowed that someone, drunk and drugged, kills 2 people and seriously injures 3 more and ends up with derisory penalties. Something that has already happened, for example with the case of Ibiza in which a drunk driver ran over a cyclist, killing him, and then fled. Well then, already releasedIt is something that is becoming commonplace. But it cannot be normalized. We are not talking about an oversight, of going to change the radio and having a mishap, of suffering a breakdown with a fatal outcome. These are people who have absolutely no respect for anything or anyone, who don't give a damn about the law (because in this country, the law is on the side of the criminal)... The murderer of Oliva will soon be on the street, reinserted... or drinking and drugging again to drive a car again. The dead cyclists will only be remembered by their families and friends.
  • Breaking2 by Nike - Well, let's move on to happier things...Didn't you want to get up early on Saturday to watch the "marathon" attempt in less than 2 hours? Well don't worry, because you can watch the whole race on Youtube.

    An interesting program, because in addition to the race itself there were several documentaries about the runners, etc.. Obviously all very advertising (it is still a marketing event), but no less interesting.

  • And of no less interest, what science has to say - As a marketing event that it was, there are many little tricks that were used to try to make it happen.
  • An exercise pill, or the future of doping? - Will it be possible in the future to obtain the benefits of an active life without doing sport? Some scientists think so. And in fact they have tested it on laboratory mice, making it possible to increase their resistance to fatigue by simply administering this new gene to them. A promising study with many possible outlets... including that of doping. And this is my speculation, but if the drug is based on a gene we already have... would it be detectable? Another great use 1TP10Could be power generators thanks to doped super mice spinning a wheel in a cage... well, that would be animal cruelty.
  • How does a sprint finish work? - Interesting video from the folks at Global Cycling Network, explaining the ins and outs of how a sprint victory is cooked up. Far from what it may seem, it is not an individual victory because of the characteristics of a rider, but it is a team victory.

And with that... thanks for reading!

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2 Comments

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